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Persuasive Speeches: Persuasive Speech; "Binge Drinking - An Advertiser's Responsibility?" 5 min

Word Count: 1185
Price: US$26.90

Speech Abstract

A speech which sets the scene for Advertisers of alcohol to take a greater degree of responsibility with the promotion of their products.  The speech references observations by the American Medical Association and considers the current state of affairs where certain Colleges have found it necessary to introduce “alcohol control policies”.  The core principles of the peak US advertising body are listed and challenged as to a) the principles effectiveness and b) the alcohol manufacturers’ sometimes less than fully compliant adherence to these principles.  (As with all Speechforyou.com persuasive speeches the views expressed do not necessarily reflect those of the company and are made available for academic public speaking and debating purposes only.)

Speech Preview

We are well into the third millennium and the human race has advanced in numerous  ways; but some things seem to always stay the same and indeed, in certain cases, regress!  Since the discovery ** ******* ***** *** ****** * ***** ***** ******* ** ****** *** **** ********* * ************ *** ********** *** ****** ***** *** **** ** **** ********* *** **** ********** ***** ****************** ***** ** ********** ********** **** ** **** *** ******** **** ***** **** ************ ** *** **** ** ******* ****** *** ******* *** ** ******** **** **** **************** *********** ** ********* ** ******** ** ** ****** ******* *********************************************************

Alcohol consumption, rightly or wrongly, is seemingly intrinsic to the social interaction of the young (and *** **** ************* ** ** ****** ** *** ******** **** ******* ***** * **** ** *********** *** ****************** *** ********** ******* ** ** ************** ******* ********* *** ******* ** **** *** ****** ** **** **************** ** ***** ** ********** ************* **** ** ****** *** **** *** *** *********** *** **** ****** ************ **** *********** **** **********

Alcohol is widely (and accurately) credited with stimulating conversation, establishing a convivial atmosphere and watering down *** ******* ********** ****** *************** ***** *** ** *** ***** **** * ********* *********** ************ **** **** ******* ******* *** *********** ** *** ************** ********* ** ************** ******** *** ****** ******** ********** ** ********* ************ ******* *********** ******* ******* ** *** ********* ** *** ********* ** *** ******

However, when is enough, enough?  How much watering down of protective social barriers do we need?  ******* ** *** ********* **** ******* ******* *** **** * ******* ** ****** ********** *** ****** * **** ** ***************** ******* ********* *** *** ****** *************** * *********** **** ** ************ ************* ******** ****** ** *** ********** ********* ** *** ***** ** *********** * *** ** ************** *************** ******** **** *** ******** ********** ** ******* ******** *************** ******* ** ****** ************ ** **** *** ********* ***** ***** ****** ******** ** ************* ****** **** *** ********* *** *** ************* *** *** ********* ** ********* *********

Do the savvy marketers and advertising agencies make alcohol look too attractive?  Are they at least ********* *********** ***** *** **** ****** ***** ******** ** *** ******** *** ** *** ****** *********** *** ****** ***** ******** ******* *** ************ ** **** ** ****** **** **** ** *** ****** ******** **** *** ************ ******* ******* ********* ******** *** **** ** ******* ** ****** *** **** ******* ********** ******** ************* ************* ******** ******* ************ ******** **** ********* ** * *** ******* ** ****** *************

The undeniable conclusion from this single sole fact alone is that the advertisers have been overwhelmingly ************ ** *** ******** ** ***** ************** ***** *********** ** ********** ***** ****** ****** *** ********** ** ****** *** ****** ******* ******* *** ***** ********** ** ********** ********** ** ***** *************** *** ******* ** ********** *** ******** **** ***** ******** ********* *** ******** ****** ********** * *** **** ***** *** ******* ****** ************ *** *** *** ** **** * ****** ********** *** **** ***** ******* ** *** ****** ******* *********

The shareholders in the beer, wine and spirit companies are happy (and maybe toasting their success!).  ***** ********* *** *********** ******** ****** **** ***** *** * ** **** **** * ************** ** ********* **** *** **** ** ** * *** *** **** **** *** *********** ********** ** ******* *** *** ** *** **** ** ***** ************** ******** * ***** ******** ******** ******** ** **** ************ *** ************* **** ** ****** ************** ** ***** ********* ******** *** **** ****** **** * ******** *** ***** ************** ** ***** ********* *** *** ******* *********** * ************** **** ** ***** *** ** ******* ************* *** ***** *********

So where is the line of responsibility?  Investors vs. Imbibers.  The American Advertising Federation settled upon * ***** ** ********** ** ***** **** **** *********** ************************************************ ***** ***** **** ********** *** ************* ********* ** ******** *** ******** ******* *** ***** *** ****** ***************** ************ **** ************ ********** *** *********** ***** ********* ************ *** ***** ***** ********

This is not the forum for a comprehensive analysis or dissertation on each of these eight **** ******************* ************ ** ** ******** ** ******* *** ****** ******* *** ** ***** ** ******* ***** ** ************* ** *** ******** * ************ **************** *** *********** **** ************ *** ********* ********* ****** ************ ***** **** *** ****** *** ***** ****** ************* ****** *** ******** ** ***** ***** ******* *** **************** ** ** **** ** *** ****** ** *********** *********** ** ******* **** *** ******* **** ** ******* *********** *** ****** *** *********** ******* *********** **** *** ***** ******* ** **** **************** ** *********** *** **** ****** ***** ****** *********** ******* ******* ** **** **** *********** ** * ************ ***** ************** ** ***** **** * ************* ****** ** ********* ******* ************** ********* ***** ***** ******** **** *** **** **** ****** ** *** *** ***** ********** ****** *** **** ******** *** **** *** ************ ** ****** ** ***** ** ****** ****** ********* ********* ***** ***********

Of course, the second key concern with the “eight principles” of responsible advertising, being the non-appearance **** ************ ********* ******* ** *** **** ***** ** ****** ** *** ******* ****************** **** *** *** ******* ******* ******** *** ********* ** *********** ****** ********** ** ********* **** **** ** ****** *** ********* ** *** ********

Many, if not most people, do not need to be reminded about the inherent risks of ******** **** *** ***** ** ****************** *** **** ***** ****** ****** ****** ** *** **** ******** ************ ** **** ******* ****** *** ****** **************** ********* *** ***** ******* ***** *********** *** ********* ** **************** *** ****** ********* ****** ********* * ******* ********* ** *** **** *** ******************** *** *********************** * ******* ***** ** ***** ********* *** ********** **************** ** ************ *** ***** ************** **** ***** **** *********** **********

We do not wish to retreat to the archaic days of prohibition – which in itself ******* ** ********* ******** * ****** ***** ****** *** *** ****** **** ** ******* * *** *** ********* ** ***** ********* ********** **** ******* **** ******** ******* ********** ** *** ****** ** ************** *** ****** *** ********* ********** ** ********* **** *********** ******* **** *** ** *** ****** ************* * ***** *** * *** *** ** ****** ************* * **** *** ** *** * ***** ************* ******* ****** *** ****** **** ******** ** ******* ***** ** ****** **** *** ***** ***** ****** **** *** ********** ******* ***** *** ***** **** ******** ** ****** * ******* ** * *** ** *******

The marketers and advertising industry need to take some greater form of responsibility in this matter.  **** ******** **** ****** ** ********* ******* *** ******* *********** ******** *** ********* ** *** ** ******* *** ********************* ********** *** ************ **** ************* *** * ********** ***** ******** ********* ** ******** ** ***** ***** ** ***** ******* ****** *****

Late teens and twenty “somethings” can be susceptible to fanciful, fun filled promotion offering the intoxicating ********** ** **** ***** **** *** ******************* ***** ***** ** ***** *********** *** *************** ******** ******* **** *** ******* *** *** ********** ******** ** ***** ********* ***************

Price: US$26.90